![]() Whether TikTok is already part of your marketing strategy or you are just getting started, this article will teach you how to use TikTok for brand building. These days, brands can’t afford to miss out on the exciting opportunities TikTok has to offer. In fact, as of 2021, TikTok is the number one most downloaded app worldwide. Creators can monetize these clips through ad-sharing programs and creator funds - although so far, these programs generally have not yet to become a stable income driver for influencers.Is your brand on TikTok yet? The social media platform exploded onto the scene only a few years ago and has seen exponential growth. In addition to reach, short clips can also help an influencer earn revenue. Similarly, PodcastOne helped its clients influencers Brooke Miccio and Danielle Carolan, who host the lifestyle show " Gals on the Go," launch a YouTube channel for video episodes and short-form clips. ![]() ![]() The company works with creators in developing a marketing and business strategy, like editing down episodes into short clips and sharing them. Tutson's Studio71 has nearly 150 active podcasts in its network with creators, influencers, and YouTubers releasing both audio and video formats across several platforms. Others use short-form platforms to share repackaged podcast clips and reach a new audience. Some, like Ko and Miller, have created separate accounts for sharing funny moments, or to build excitement around a recent episode. Influencer shows like "Tiny Meat Gang" from Cody Ko and Noel Miller, Ethan Klein's "H3 Podcast," and "Pretty Basic" with Alisha Marie and Remi Cruz share short episode highlights on TikTok and YouTube shorts. "Vertical video is just a huge driver of subscriber acquisition, and it's a great way for creators, especially if it's a newer podcast or an extension of their brand, to really develop their following in a quick fashion." "You can take that clip and have it on TikTok, reels for both Facebook and Instagram, and shorts, and really try to activate different audience segments across different platforms and not be so dependent on just one platform driving your audience," he said. Teddy Tutson, VP of channel strategy at Studio71, said that when it comes to podcasting content, vertical video can be an important promotional tool that can help creators diversify their audiences. Over the last few months, there has been a surge of influencers sharing podcast clips to Snapchat, TikTok, and YouTube shorts on their own pages - or creating a dedicated highlights account - as a way to engage fans and grow their shows. Here are some strategies influencers are using to market and grow their video podcasts.Īs more influencers have turned to video podcasting, short-form video clips have become an effective driver to build buzz and reach new audiences, according to industry insiders.Many of these influencers also have large followings on other social apps, like TikTok.Influencers are using short-form video to advertise their podcast clips.Account icon An icon in the shape of a person's head and shoulders.
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